Dyson History

Dyson Vacuum Cleaners

Sturdy, innovative and reliable, these are just a few of the adjectives we could use to describe Dyson’s popular range of vacuum cleaners. The Dyson was conceived to solve the eternal problem of the vacuum cleaner, a loss of suction. Through their revolutionary cyclone technology, Dyson vacuums remove the need for a bag and offer exceptional cleaning power, making them a popular choice across America.

How the Dyson Works

Unlike conventional vacuum cleaners, Dysons never lose suction. This is due to the fact that the traditional bag is replaced by patented Cyclone technology, which uses high-speed centrifugal force to throw dirt straight from the floor, into the vacuum. What this means is that the air which leaves the machine is always cleaner that what went in, leaving a spotless floor, every time.

The History of Dyson

The Dyson brand has grown rapidly in recent years, to become one of the most famous around the world. It is now almost as synonymous with vacuum cleaners as its rival Hoover.

The Dyson was the brainchild of British inventor James Dyson, who conceived the idea of a bagless cleaner whilst renovating his home in the late 1970s. Frustrated by the poor performance of his Hoover vacuum cleaner, Dyson decided to replace the bag it contained with a homemade cyclone device. What he found that this significantly improved the suction of the cleaner and improved its performance greatly.

After 5 years of research and development, including over 5,000 prototypes, Dyson launched his first G-Force vacuum cleaner in 1983 to critical acclaim. Despite the revolutionary nature of the product, the major manufacturers were initially reluctant to produce Dyson’s cleaner as it was feared that it would damage their existing business model, which included generating revenue from the sale of vacuum cleaner bags.

Dyson eventually found a distributor in Japan, who produced the product under license for the equivalent of around $3200. Despite this hefty price tag, the G-Force was a huge success, winning a host of design awards, prompting Dyson to produce and market the product himself from a factory in the U.K.

Dyson vacuum cleaners quickly became best-sellers, outselling rivals Hoover significantly. This prompted Hoover to launch their own cyclone vacuum cleaner, which was the subject of a successful lawsuit by Dyson in 2002. The case proved that Hoover were guilty of patent infringement and further strengthened Dyson’s position as the leading manufacturer of vacuum cleaners.

Dyson has since gone from strength to strength and in 2005, their vacuum cleaners became the number one selling brand here in the U.S.